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Salt Sugar Fat: How the Food Giants Hooked Us-Michael Moss

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NAMED ONE OF THE BEST BOOKS OF THE YEAR BY The Atlantic • The Huffington Post • Men’s Journal • MSN (U.K.) • Kirkus Reviews • Publishers Weekly#1 NEW YORK TIMES BESTSELLER • WINNER OF THE JAMES BEARD FOUNDATION AWARD FOR WRITING AND LITERATUREEvery year, the average American eats thirty-three pounds of cheese and seventy pounds of sugar. Every day, we ingest 8,500 milligrams of salt, double the recommended amount, almost none of which comes from the shakers on our table. It comes from processed food, an industry that hauls in $1 trillion in annual sales. In Salt Sugar Fat, Pulitzer Prize–winning investigative reporter Michael Moss shows how we ended up here. Featuring examples from Kraft, Coca-Cola, Lunchables, Frito-Lay, Nestlé, Oreos, Capri Sun, and many more, Moss’s explosive, empowering narrative is grounded in meticulous, eye-opening research. He takes us into labs where scientists calculate the “bliss point” of sugary beverages, unearths marketing techniques taken straight from tobacco company playbooks, and talks to concerned insiders who make startling confessions. Just as millions of “heavy users” are addicted to salt, sugar, and fat, so too are the companies that peddle them. You will never look at a nutrition label the same way again.   Praise for Salt Sugar Fat  “[Michael] Moss has written a Fast Food Nation for the processed food industry. Burrowing deep inside the big food manufacturers, he discovered how junk food is formulated to make us eat more of it and, he argues persuasively, actually to addict us.”—Michael Pollan   “If you had any doubt as to the food industry’s complicity in our obesity epidemic, it will evaporate when you read this book.”The Washington Post   “Vital reading for the discerning food consumer.”The Wall Street Journal  “The chilling story of how the food giants have seduced everyone in this country . . . Michael Moss understands a vital and terrifying truth: that we are not just eating fast food when we succumb to the siren song of sugar, fat, and salt. We are fundamentally changing our lives—and the world around us.”—Alice Waters   “Propulsively written [and] persuasively argued . . . an exactingly researched, deeply reported work of advocacy journalism.”The Boston Globe“A remarkable accomplishment.”The New York Times Book Review

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Let me be clear, I am not a healthy eater. I, like most Americans, have failed countless times against the power of processed foods. I know a salad would be best. I know soda is sugary poison. I know vegetables, whole grains, and less red meat are foundational to a healthy life. But again and again, I succumb to the addictive bliss delivered by Doritos, Coca-Cola, and Oreos (maybe not at the same time…maybe).Food companies have figured it out. We love the taste of salt, sugar, and fat. The key though is to create a balance, you cannot simply just add more. Food companies employ thousands of scientists to create foods and improve the classics while shoring up the bottom line.When I read about food companies battling for new customers by creating tastier food, I don’t initially object. It makes sense. The top mission of a company is to make money; this is capitalism in a nutshell. Why should I object to this? If a company makes an unhealthy or even downright dangerous product, won’t the consumer notice and change? It doesn’t make good business to kill your customers because that means fewer customers. Furthermore, if I decide to eat two dozen processed cookies along with a gallon of cola, that’s my choice and my problem. The food company didn’t force that on me.But when I look at the big picture, I can definitely see the problems. My health has an impact on my family and society. Eating poorly for one day has little effect, but eating poorly for a lifetime has a devastating impact. This is a great example of how government regulation can help society. We cannot wait for the food companies to voluntarily make their food safer and healthier, because another company will swoop in a take their consumers. But if the government steps in and creates mandatory safety levels for dangerous items such as salt, sugar, and fat, it can help change society for the better.Of course, it doesn’t solve all the problems. The government can demand my potato chips be less salty and in turn, I eat two bags instead of one. There is still a choice by me. Similarly, I can drive my car with my seat belt on and properly installed airbags and still hurt myself and others driving 100+ mph off a cliff.This is an interesting book that challenged me on how to view my food intake and the big business of processed foods. Unfortunately, those Oreos still call me name…
This book is jam packed with real life conspiracies and facts about the biggest market manipulators in history. I have really enjoyed reading this book as the author is eloquent and keeps heaps of information light and quick to read. It doesn't bog you down while reading and it was a real page turner for me.I have become concerned with my health over the past 5 years, since I got married, and my overall diet went from lentils and brown rice day in, day out, to cardboard boxes, plastic packaging, fast food, restaurants, take out, microwaves, lunch meats, cheese galore, cookies, candy bars, etc. etc. After being in and out of over 7 different specialists' offices and surgical suites in the years since this S.A.D. under-haul with various severe ailments from gastrointestinal to gynecological, I have began taking back control of my health. This book has been somewhat of a nail in the coffin in those regards.Basically, I learned to stop feeding myself lies. After reading this book, I can see blatant lies and misleading claims all throughout the grocery store. Meaning advertising on signs and boxes - all bright and colorful to lure you and your children with willynilly health claims based on a minute shred of evidence from a biased Nabisco or General Mills 'investigation.' etc. "Contains real fruit juice" means nothing. "100% natural" is meaningless and any person can put that on ANY product whether it's true or not. Stop giving your kids Capri Sun and sweetened 'fruit juices.' You owe it to them to educate yourself so they have a shot at a long and healthy life without being shot in the foot by their parents during their formative years. Really. Take some responsibility. Don't even get me started on Lunchables! One of the downfalls of our modern day society. "It's like I'm sending my kid to school with a present so he knows I love him! Tee Hee!" Yeah, well enjoy your child having plaque in his arteries by age ten. I digress.Keep this in mind the next time you go shopping: Lead paint tastes sweet, but that doesn't mean you should eat it!!I bet a lot of people would be surprised to know that Betty Crocker is a figment of an ad execs imagination. Not real, not in the least. Don't fall for her lies about Crisco and making life easier by NOT cooking dinner and having more TV time in the evenings. This is how we went off the rails, and the U.S. government was a huge promoter of that. Nearly everyone knows the U.S. is in cahoots with the sugar industry, the beef industry, the dairy industry, and so on and so forth. Essentially, anything that is bad or unnecessary for us is shoved in our faces by the DOA (Eat more beef and cheese!), by the huge conglomerates themselves, and, as another surprising example, by Philip Morris; a tobacco company who actually owns several of the biggest "food" production companies around.Quick - what's the overall biggest contributor of saturated fat in the American diet? Cheese! And then Beef! Whoo hoo! Oh, er...wait....heart disease is our nation's #1 killer.... and the government wants us to eat more.. cheese? Oy.Anyway - Great book. I highly recommend to anyone without a clue. It might clear some things up. I apologize for being snarky. It's just that.. you know. Insurance rates. Crowded hospitals. Less room in your airplane seat when sitting next to someone due to size. Others' actions impact everyone else and no one considers their fellow-person anymore. Sigh.

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